Eduardo Montefusco

Founder

Eduardo Montefusco is the CEO and founder of FitActive, the well-known brand in the fitness industry.
Born in 1982 in Naples, Eduardo grew up in Limbiate, a town in the heart of Brianza, and it was here that his professional journey began.
He entered the workforce as a software developer, helping develop banking software for some of the industry’s largest companies, including "CartaSì" and "Nexi".
His interest in fitness began when, almost as a game, he accepted a proposal to create a management system for gyms.
He quickly embraced the idea, became an equity partner in a club, and from there his career in the industry took off.
This new path led him into sales, where he gained increasingly broad expertise not only in the commercial field but also in management and marketing. From 2007 onward, this new wealth of knowledge would prove essential to the development of what would become the FitActive giant.

A major and unstoppable evolution that, in just a few years, saw the brand grow from its first club in Seveso to numerous facilities opened throughout Italy, including the islands.
Eduardo succeeded in elevating his brand to become a market leader, starting from what initially seemed destined to remain just a small-town gym in Brianza.

A major and unstoppable evolution that, in just a few years, saw the brand grow from its first club in Seveso to numerous facilities opened throughout Italy, including the islands.
Eduardo succeeded in elevating his brand to become a market leader, starting from what initially seemed destined to remain just a small-town gym in Brianza.
In both 2020 and 2021, Deloitte, the leading audit and consulting firm, ranked FitActive first in the European Health & Fitness Market as the franchised gym network with the highest number of active locations in Italy.
A major and well-deserved achievement, thanks to more than 187 open clubs, over 30 clubs in pre-sale, and more than 300,000 satisfied members.

In both 2020 and 2021, Deloitte, the leading audit and consulting firm, ranked FitActive first in the European Health & Fitness Market as the franchised gym network with the highest number of active locations in Italy.
A major and well-deserved achievement, thanks to more than 187 open clubs, over 30 in pre-sale, and more than 300,000 satisfied members.

The last two years were marked by the Covid-19 health emergency, a situation that severely affected the entire global population and undoubtedly put the sports industry under great pressure, forcing gyms and all sports facilities to close. In Italy, the sector has a total economic impact of €2.3 billion.
Even in these circumstances, Eduardo Montefusco showed great resilience with FitActive, staying close to members by offering a live class schedule that allowed them to train comfortably from home with trainers, reinventing the way fitness was delivered while continuing to plan and design the company’s future and growth.
He announced numerous new openings, the launch of new clubs where people can “Train Happiness®”, and above all the very first facility in Europe, specifically in Barcelona.
Eduardo and the entire FitActive family team aim high.
The work achieved so far is the driving force that turns ambition and the desire to constantly reinvent the brand into the strength that makes FitActive great and unique—the company that made fitness accessible to everyone.