He came from far away and chose FitActive: this is Ben's story
There was almost no time left,
Ben looked out from his chubby little spaceship, and a sparkling shiver
ran through his whole little body all the way to his tuft,
and he couldn't hold back a strange sound of excitement.
Ben was different from his friends,
his curiosity to discover what was beyond Pirulo,
his planet, now made him feel
as though his home had become a little too small.
His planet no longer excited him
because its inhabitants,
too busy inventing super-high-tech devices,
no longer had time for him.
Ben was searching for something...
and even though he didn't know exactly what it was, in his little head he was certain that out there,
somewhere between the sky and the stars, he would surely find what he was missing,
that little piece that would make him feel “full” again—complete and happy!
Finally, one day, his investigations led him to a great revelation.
He realized that right there, on planet Earth, he would surely rediscover that magic,
that special feeling that makes everyone feel truly alive and authentic.
There was almost no distance left to travel. Ben didn't know what to expect, and his planet was now 17 million light-years away.
An enormous boot grew larger and larger before his curious eyes.
There it was—he had finally arrived! He pressed a huge button and a little door opened in front of him onto a new, fantastic world.
A little dazed and confused, Ben began walking through the streets and, to his great surprise, finally came across living beings.
With his heart and eyes full of wonder, he was met only with cold, distrustful and uninterested looks.
He met more and more of them. They all had distant expressions, their eyes fixed on a tiny device they skillfully controlled with their fingers.
Ben began to think that perhaps Pirulo wasn't so bad after all, and he felt a little lonely.
He had traveled a very long way and was far from his family and friends, but most importantly he was looking for something he simply could not find.
Suddenly, just as his hopes were fading, he began to hear music in the distance. Music that made his tuft vibrate, an infectious and irresistible rhythm that he couldn't help but follow.
His big blue eyes opened wide, finally filled with light and sparkling with dreams, while his mouth spread into a huge smile.
He couldn't believe it. Without realizing it, he had reached the place he had imagined for so long, and here he would surely find what he wanted.
Those words erased every doubt. Just reading them filled his heart with joy: FitActive, fitness for everyone.
Exactly—everyone! So that meant him too. He wasn't human, wasn't as tall as humans, had no hair on his head, wasn't male or female, wasn't big but wasn't small either, wasn't white, wasn't black—he was simply Ben!
In front of that wonderful facility stood a man. He didn't have much hair on his head either, but he was friendly and smiling.
Even his eyes were smiling as he said loudly: “We don't promise six-pack abs or a perfect body. We give a smile to everyone who arrives; we give an hour of happiness.”
That was what Ben had been looking for! His heart burst with joy.